Copyright (c) 2013 John L. Jerz

Game Theory at Work (Miller, 2003)
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How to Use Game Theory to Outthink and Outmaneuver Your Competition

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An easy-to-follow, non-technical approach to using game theory in every business battle

Game theory has become entrenched in today's business world. It has also often required oppressive and incomprehensible mathematics. Game Theory at Work steers around math and pedagogy to make this innovative tool accessible to a larger audience and allow all levels of business to use it to both improve decision-making skills and eliminate potentially lethal uncertainty.

This proven tool requires everyone in an organization to look at the competition, gauge his or her own responses to their actions, and then establish an appropriate strategy. Game Theory at Work will help business leaders at all levels improve their overall performance in:

  • Negotiating
  • Decision making
  • Establishing strategic alliances
  • Marketing
  • Positioning
  • Branding
  • Pricing

p.1 Game theory studies how smart, ruthless people should act and interact in strategic settings.
 
p.1 Since the games that businesspeople play are both complicated and diverse, this book will provide you with the intellectual tools necessary to recognize what kind of game you're playing, and, more important, to maximize your payoff in any game you're in.
 
p.1-2 Most people care solely about themselves and everyone knows and accepts this.
 
p.2 Economists have devoted much thought to how you should play games of strategy, and these ideas, which constitute game theory, influence the thinking of businesspeople, military strategists, and even biologists.
 
p.5 In game theory land people always act in their own self-interest, and consequently everyone lies whenever lying serves their interests.
 
p.161 limited information has far more consequences for game players than just causing adverse selection.

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