p.248 Without an accepted need, there will be no action.
p.249 A vision is a final target at which efforts are directed. It avoids the definition
of the means.
p.272 A person's primary motivator is his or her basic value structure... Without the right value
structure, management chokes on guidance and control.
p.281 Without a long-term plan, only acute problems are solved.
p.282 Use rewards as a means of encouragement. Reward even a good attempt that ends in
failure. Rewarding is a sign to the whole organization of the right direction and of the expected mode of action.
p.282 In product development projects, often the first person is fired for a crazy idea, the second for
poor technical execution, and the third for poor marketing. The fourth person finally succeeds and gets all the credit.
