How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers
come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made
it this far. This book shows the way.
In
The Myths of Innovation, bestselling author Scott Berkun takes a
careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths
that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts,
you'll learn how to convert the knowledge you have into ideas that can change the world.
- Why all innovation is a collaborative process
- How innovation depends on persuasion
- Why problems are more important than solutions
- How the good innovation is the enemy of the great
- Why the biggest challenge is knowing when it's good enough
"For centuries before Google, MIT, and IDEO, modern
hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around
us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like:
Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King
invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading,
fantasy-laden myths to grow strong." -- Scott Berkun, from the text.
"Insightful, inspiring, evocative, and just plain
fun to read it's totally great."
-- John Seely Brown, former Chief Scientist of Xerox, and Director, Xerox Palo Alto
Research Center (PARC); current Chief of Confusion
"Small, simple, powerful: an innovative book about innovation."
--
Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things
"The
naked truth about innovation is ugly, funny, and eye-opening, but it sure isn't what most of us have come to believe. With
this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens."
--
Guy Kawasaki, author of The Art of the Start
"Brimming with insights and historical examples, Berkun's book not only
debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today's ultra-busy
commercial world, reading this book will be time well spent."
-- Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation
"This
book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough
understanding of what really drives innovation."
-- Werner Vogels, CTO, Amazon.com
"I loved this book. It's
an easy-to-read playbook for anyone wanting to lead and manage positive change in their business."
-- Frank McDermott,
Marketing Manager, EMI Music
Scott Berkun knows innovation. A member of the Internet Explorer team at Microsoft from
1994-1999, he is a full-time author at
www.scottberkun.com and wrote the 2005 bestseller, The Art of Project Management (O'Reilly). He also teaches creative thinking at the University
of Washington.
