p.7-9 What do these examples [3 individual success stories] tell us about
the characteristics of a strategy that are conductive to success?...
1. Goals that are simple, consistent, and long term...
2. Profound understanding of the competitive environment.
3. Objective appraisal of resources...
4. Effective implementation.
p.13 For a strategy to be successful, it must be consistent with the firm's external environment,
and with its internal environment - its goals and values, resources and capabilities, and structure and systems.
p.26 strategy simplifies decision making by constraining the range of decision alternatives
considered and by acting as a heuristic - a rule of thumb that reduces the search required to find an acceptable
solution to a decision problem.
p.125 Strategy is concerned with matching a firm's resources and capabilities to the opportunities
that arise in the external environment.
p.127 In general, the greater the rate of change in a firm's external environment, the more likely it is
that internal resources and capabilities will provide a secure foundation for long-term strategy.
p.147 How do we exploit our key strengths most effectively? What do we do about our key
weaknesses in terms of both upgrading them and reducing our vulnerability to them... Having identified resources and
capabilities that are important... the key task is to formulate our strategy to ensure that these resources are deployed to
the greatest effect.