Copyright (c) 2013 John L. Jerz

Strategic Thinking, 2nd edition (Wootton, Horne, 1997, 2001)

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Review
"We enjoyed reading this easily assimilated text." -- Boardroom, January/February 2001

Book Description
"Strategic Thinking: A Practical Approach to Strategy" takes the reader step by step through a strategic planning cycle. It poses penetrating questions about business strategy. By answering them and thinking through the important issues that they raise, the reader will be in a better position to give their organization a sense of direction and write a clear, focused strategic plan.

v-vi Strategic thinking involves three activities: making sense of information, formulating ideas and planning action... When you can confidently use all the thinking skills involved then you can think strategically.
  Making sense involves thinking predictively about changes... and then [thinking] numerically and critically when auditing the strategic capability of an organization... Newly gathered information needs to "make sense" in the light of what you already know... Formulating ideas involves thinking about the future. Because it is hard, if not impossible, to obtain clear and certain information about the future, we have to use thinking skills which we use when gathering and assessing information about the past or present. These thinking skills involve forecasting, prediction, imagination and visual thinking, as well as critical evaluation.
  Planning action involves thinking creatively about the possible actions to take. Options can be evaluated numerically, ethically and emphatically, when thinking about their desirability. The thinking skills required  for strategic thinking combine with the conversational skills required to implement strategic change, to produce a model of the strategic management process.
 
p.39 How do you survey what goes on outside your organisation: by doing nothing, forecasting or trend analysis?
 
p.41 Do you identify key result determinants and collect the relevant information to control them?... Do you monitor over a sensible time period? Are your measures misleading?
 
p. 76 Identify obstacles to achieving your objectives
Assess whether they are removable
Modify your objectives
 
p.96-97 Evaluating Feasibility: At least three areas should be considered: resources, constraints, and resistances.
  All strategic options will require some kind of resourcing, even if it is a retrenchment, a disposal or a de-merger. Time will be needed... Expertise will probably be needed... raw materials, new supplies... More money for working capital... Even if your organisation has, or can easily obtain, the resources, there will be constraints on how your organisation uses them... Some resistance... will greatly reduce the feasibility of the option.

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