Eat that Frog is an excellent motivational book. The complaints I see by most here are along the lines that there's nothing new in this book. To me, there's nothing new in MOST self help books. After all, we each know that the way to stop procrastinating is to just do what we dread, the way to lose weight is to burn off more calories than we consume, the way to keep house is to clean and organize on a regular basis, and so on. What we seek is some motivation and some reasoning for doing what we dislike doing.

Brian Tracy gives this motivation and reasoning. This is a short, fast read. As the author says, it doesn't go into all the psychology of procrastination; rather, it gets right to the action. Brian Tracy covers such things as determining priorities, delegating and eliminating some tasks, knowing what's okay to procrastinate about, and whether to tackle your "frog" (your big task that will lend the greatest results) first or a lesser priority task.

The result is a clear, concise book that is helpful and shows that by regularly eating your frogs first, you develop a habit that makes it easier to accomplish more than the average person and do it with increasingly less effort. An excellent, worthwhile book that you will likely refer to time and time again.

Book Description
For people who are overwhelmed by tasks of all sizes, this book provides the 21 most effective methods for conquering procrastination and accomplishing more. By identifying, then tackling, their biggest, most unpleasant task first — the philosophy of "eating a frog" — readers learn to plan and organize each day, set priorities, get started right away, and complete jobs faster. Written in a fast-moving format and breezy style, this book is immediately accessible and applicable for readers in any occupation.