p.122 The situation audit refers to an analysis of data, past, present, and future, that provides a base
for pursuing the strategic planning process.
p.187 A valuable approach to identifying appropriate strategies is that of asking and answering the question:
"What are the strategic factors responsible for the success of this company?" Research on the subject has
confirmed that certain strategic factors are correlated with the success of particular companies in particular industries
and that managers in similar companies show a surprising consensus on what they are
p.188 As discussed previously there is no superior approach to strategy identification than a brilliant
intuitive mind.
p.192 In the final analysis the most effective universal approach to decisionmaking is to ask the right
question at the right time.
p.193 The basic problem of mangers in strategic decisionmaking is knowing how to combine quantitative analysis
with their intuition and judgment. They must decide what analysis to make that is relevant and worth the price and what weight
to give it in the final analysis.
p.196 Successful strategies are clusters of interrelated strategies.
p.215 No company ever made a nickel of profit by making plans; profit flows from the implementation of plans.
The aim of strategic planning, as discussed earlier, is to formulate superior strategies and to implement
them effectively.
p.258 Once a problem has been identified rough estimates of relevant data often are enough to advance the
decisionmaking process.
p.259 When computer based models are first developed in a company they should be as simple as possible but
still able to influence decision making... Once managers have used and understand simple models the models then may
be made more sophisticated.
