p.6 Creativity is the process of challenging accepted ideas and ways of doing things in order to
find new solutions or concepts...Being creative means seeing ideas or objects in a different context, either by recognizing
their inherent potential to be used in a different way or by putting previously unconnected ideas together to create something
completely new.
p.13 All creative thinking techniques work on the basis of imposing a condition on your thinking; for example,
they encourage the use of your imagination. Imagination is the lifeblood of creativity.
p.20 A big barrier to creative thinking is a tendency to seek quick solutions to problems.
p.22 Being creative means not only having the ability to come up with ideas but also being willing
to challenge the conventional wisdom... most new ideas are initially perceived in a negative way.
p.23 Being creative means using a different approach to the way you solve certain problems.
p.25 you need to train your mind to work in new ways before you can develop your own creative potential.
Try exercising your mind... Remove your self-imposed mental roadblocks by carrying out creative exercises.
p.28 A useful way to approach a problem is to define the outcome before you start the problem-solving
journey and then apply your creativity to achieve it.
p.32 In order to be creative, it is necessary to change the way you think.
p.34 Recognize the situations where a creative approach would be beneficial.
p.35 Now that you have prepared your problem statement, imagine the outcome that you want to achieve. Visualizing
your goal will help you clarify what you want to achieve through the creative process, and it will also help you
judge the ideas you generate.
p.36 When you have clarified the desired outcome, the next step is to select the appropriate creative
tool to help you achieve it... choosing the right tool is crucial to the success of the creative process.
p.47 The creative process should focus on generating ideas, rather than assessing them.
p.54 Try changing the way that you look at a problem.
p.58 The Disney Strategy is based on a method that Walt Disney used to solve
problems. His philosophy was to integrate creative and logical thinking so that they took place in a sequence. In this way,
ideas could be properly examined and problems effectively solved. He said that every meeting should have a "dreamer",
a "realist", and a "critic" present. Each of these types of thinkers has an important role to play in the examination
of ideas.
p.59 An objective is something you want to achieve, and a strategy is how you plan to realize it.
