p.9 Sun Tzu's The Art of War is the most important book on strategy ever written.
It offers a timeless set of principles that can be applied to a wide variety of problems. Though written in the context of
warfare, its techniques for meeting challenges while minimizing conflict are invaluable in today's increasingly competitive
world.
p.15 Study these factors when you plan war. You must insist on knowing your situation.
p.17 Sun Tzu taught that competitive success is based on your use of knowledge rather than
on size, strength, or wealth.
p.53 War defines a competitive environment in which combatants' plans collide resulting in something
that no one plans.
p.53-54 You have strengths and weaknesses. These come from your position. You must force the enemy
to move to your advantage. Use your position.
p.67 Manage your military position like water. Water takes every shape. It avoids the high and moves to
the low. Your war can take any shape. It must avoid the strong and strike the weak. Water follows the shape of the land that
directs its flow. Your forces follow the enemy who determines how you win.
p.71 War is less about fighting than understanding how conditions change over time.
p.73 Be the first to find a new route that leads directly to a winning plan. This is how you are successful
at armed conflict.
p.79 Military leaders must be experts in knowing how to adapt to find an advantage.
p.81 You must adapt to your opportunities and weaknesses.
p.87 Learn from the great emperor who used positioning to conquer his four rivals.
p.95 the general lesson is that information comes from interpreting the changes around us.
p.103 The power of mastering strategy is that it gives you the tools to recognize common situations and
know instantly how to react.
p.113 Everyone tries to use strategy, but only those skilled in its methods are successful.
A single missing piece prevents you from completing a puzzle.
p.123 The point of these three long chapters is that when you diagnose your situation, you know
instantly how to react appropriately.
p.131 When Sun Tzu says we must know all factors to be successful, he is telling us that
we have to study them, not just be exposed to them once.
