Copyright (c) 2013 John L. Jerz

Linked (Barabasi, 2002)

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How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life

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32 of 35 people found the following review helpful:
5.0 out of 5 stars Thought provoking, May 27, 2002
By A Customer
With so much buzz about Wolfram's book [A New Kind of Science, 2002], great to see a book that DOES talk about NEW science. Barabasi, the top guy in the new science of networks, talks about what he knows best: complexity and networks, and how they affect our life. While an easy read, it is full of so many thought provoking ideas, that I'd read for a while and then have to put it down to reflect over the details of what I'd just read. Gladwell's tipping point was an entertaining read, but light on true understanding. Linked makes up the difference: it breaks new ground, offering the reader insight and research into the structure of networks in just about all fields and aspects of life. While Gladwell chats about connectors, people who are incredibly sociable and well-connected, Barabasi is the one who really gets to the heart of the matter. He discovered these connectors (he calls them hubs) while looking at the www (Yahoo and Google are some of those), and he shows that they are present in the cell, in the business world (Vernon Jordan), in sex (Wild Chamberlain), in Hollywood (Kevin Bacon) and many other networks. These hubs are not accidents, but they appear in all networks as a simple rich gets richer process is responsible for them.
 
If you REALLY want to grasp how ideas spread, how to stop AIDS, how to break down the Internet, how to use your neighbor's computer, how to make your website matter or how to became a board member in a big company, Linked is a good place to start. Barabasi breaks down a complex world into very simple, clear concepts. While I have read several books about 'new' science, this one is really about something new, exciting, and hard to forget. Highly recommend it.
 
[JLJ - This quotation is interesting and insightful
p.238"The unpredictability of economic processes is rooted in the unknown interaction map behind the mythical market. Therefore, networks are the prerequisite for describing any complex system, indicating that complexity theory must inevitably stand on the shoulders of network theory."]

p.7 Today we increasingly recognize that nothing happens in isolation. Most events and phenomena are connected, caused by, and interacting with a huge number of other pieces of a complex universal puzzle. We have come to see that we live in a small would, where everything is linked to everything else... We have come to grasp the importance of networks.
 
p.7 Very few people realize, however, that the rapidly unfolding science of networks is uncovering phenomena that are far more exciting and revealing than the casual use of the word network could ever convey. Some of these discoveries are so fresh that many of the key results still circulate as unpublished papers within the scientific community. They open up a novel perspective on the interconnected world around us... They will drive the fundamental questions that form our view of the world in the coming era.
 
p.7 This book has a simple aim: to get you to think networks. It is about how networks emerge, what they look like, and how they evolve... Networks are present everywhere. All we need is an eye for them. [JLJ - perhaps even in the interaction among pieces in a simple board game]
 
p.12 The construction and structure of graphs or networks is the key to understanding the complex world around us. Small changes in the topology, affecting only a few of the nodes or links, can open up hidden doors, allowing new possibilities to emerge.
 
p.30 "Suppose all the information stored on computers everywhere were linked... All the best information in every computer at CERN and on the planet would be available to me and anyone else. There would be a single global information space." This was the dream of Tim Berners-Lee in 1980 while working as a programmer at the European Organization for Nuclear Research, commonly known by its French acronym, CERN, in Geneva, Switzerland. To turn his dream into reality, he wrote a program that allowed computers to share information - to link to each other.
 
p.68 Could it be that equally simple laws characterize most complex networks and we had not seen them because we had not looked for them before?
 
p.111 In general, natural systems have a unique ability to survive in a wide range of conditions... scientists from all disciplines have recognized the resilience of nature's designs, raising the hope that we can exploit that convenience in human-made structures... Most systems displaying a high degree of tolerance against failures share a common feature: Their functionality is guaranteed by a highly interconnected complex network... It seems that nature strives to achieve robustness through interconnectivity.
 
p.225-226 The goal before us is to understand complexity. To achieve that, we must move beyond structure and topology and start focusing on the dynamics that take place along the links. Networks are only the skeleton of complex activity, the highways for the various processes that make our world hum. To describe society we must dress the links of the social network with actual dynamical interactions between people. To understand life we must start looking at the reaction dynamics along the links of the metabolic network... Embarking on the journey ahead without a map would be hopeless. Fortunately the ongoing network revolution has already provided many of the key maps... we have learned the laws of web cartography, allowing us to draw new maps whenever we are faced with new systems. Now we must follow these maps to complete the journey, fitting the pieces to one another, node by node and link by link, and capturing their dynamic interplay.
 
p.230 Multitasking is an inherent property of most complex systems, alive or not.
 
p.232 Modularity is a defining feature of most complex systems.
 
p.237-238 networks have become the X-ray machines of our connectedness... Thanks to the rapid advances in network theory it appears that we are not far from the next major step: constructing a general theory of complexity... most earlier attempts to construct a theory of complexity have overlooked the deep link between it and networks. In most systems, complexity starts where networks turn nontrivial... we continue to struggle with systems for which the interaction map between the components is less ordered and rigid, hoping to give self-organization a chance.
 
p.238 The unpredictability of economic processes is rooted in the unknown interaction map behind the mythical market. Therefore, networks are the prerequisite for describing any complex system, indicating that complexity theory must inevitably stand on the shoulders of network theory.
 
p.261 In considering robustness we cannot ignore the dynamic properties of complex systems. Most systems known to be robust have numerous controls and feedback loops to ensure that they survive errors and failures... We learned that nature has carefully selected the structure of most complex systems, offering them an unparalleled degree of error and failure tolerance. By virtue of their topology only, these systems display a high degree of resilience

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