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Conceptualization and Measurement in the Social Sciences (Blalock, 1982)
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Blalock challenges social scientists to move beyond simple manipulation of numbers, for he believes that significant advances in methods are impossible without conceptual developments to give them meaning. He carefully describes the relationship between theory and method, examining central issues such as the generalizability and comparability of measurements, and the omission of important variables when analyzing data.

p.9 It will be a major thesis of this book that certain complications must be directly faced, hidden assumptions brought out into the open, and complex "auxiliary measurement theories" constructed in order to deal simultaneously with the objectives of achieving greater generalizability along with increased precision.
 
p.10 Another major message that I wish to convey is that the conceptual-measurement issues we face in common throughout the social sciences are both technical and theoretical in nature. No "tricks of the trade" will suffice to overcome them. Indeed, they are worthy of our best thinking and immediate and continued attention, and they will be resolved, if at all, only very gradually.
 
p.11 This book is concerned with the twin topics of conceptualization and measurement and with how sociologists and other social scientists can develop more effective strategies for integrating these two distinct processes so that theory building and theory testing can be carried out on a more systematic basis.
 
p.17 Many of the variables of greatest interest to us are extremely difficult to measure, even where they have been defined with great precision.
 
p.20 The only constructive stance that I can suggest is one that admits to the nature of the problem, distinguishes between those theoretically defined variables that have and have not been associated with operational measures, attempts to state explicitly the assumptions required to link the former theoretical constructs with their indicators, and then proceeds to specify just what propositions can and cannot be tested with the data at hand.
 
p.21 there is general agreement that the real world can only be examined through our own perceptions of it, and in particular our reliance on one or more of our human senses or extensions of these senses... If our sensory apparatuses then tell us that in fact we are experiencing just what would be predicted... we can have more confidence in the theoretical model... all of our evidence is highly indirect, but the degree of faith we have in our theory depends upon its ability to provide consistently accurate predictions that would otherwise have been unexpected, or in its adequacy to tie together previously unexplained observations
 
p.27-28 Although it is obviously desirable, in the abstract, to strive for theories that are simultaneously parsimonious [JLJ - Parsimony is the scientific idea that the simplest explanation of a phenomenon is the best one], highly general, and therefore applicable to a wide range of phenomena, yet precise enough to imply rejectable hypotheses, it does not appear possible within the social sciences to achieve simultaneously all three of these ideal characteristics. If so, we shall need to make some difficult choices. As will become apparent in the remaining chapters, my own position is that interests of realism dictate that, of the three, parsimony is the most expendable, whereas both generalizability and precision seem absolutely essential to the advancement of sociology and the other social sciences.

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