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Seeing the Forest for the Trees: A Manager's Guide to Applying Systems Thinking (Sherwood, 2002)
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 7 of 7 people found the following review helpful:
5.0 out of 5 stars Packed with Knowledge!, March 1, 2004
By  Rolf Dobelli "getAbstract.com" (Switzerland)
 
This is an extraordinary, in the sense of out-of-the-ordinary, book. Flipping through it, you see page after page of loops and curves. At first, you might think it is a guide to drawing. And in a sense, it is. Most of the book explains how to use depictions of various types of loops to represent different kinds of business problems. Such problems never occur in isolation, because every business is a system, and everything that happens in a business has causes and effects that reach into other areas of the business and into the outside world. Author Dennis Sherwood is not peddling a simple notion, but rather is explaining "systems thinking," a method of analyzing systems and processes. We unexpectedly found this quite entertaining, written with a light touch and bound to give almost any manager some new, valuable insights. On the down side, the author probably could have delivered his core message more succinctly, and after a while his insistence on demonstrating and categorizing the species and genera of loops begins to seem, well, a bit loopy.
 
[JLJ - Sherwood's down to earth style is refreshing and makes this book one of my top choices for those wishing to explore systems thinking for the first time. Get out the pencil and paper and start drawing loop diagrams in order to begin modeling your tough-to-solve problems. Guess what? It's the only effective way to go about managing them.]

xvii I think that one of the most important messages in the book is indeed that systems thinking is about what, with hindsight, seems obvious.
 
xviii Dennis [Sherwood] has set out to show that the ideas in the book do not just apply to business organizations and business decisions... Wherever an organization has targets, and constraints, and complex interrelationships between the various elements that affect its performance, it is possible to apply systems thinking and draw causal loop diagrams. They may be more difficult... but they can still be used to great benefit.
 
p.1 This book is about systems thinking. Systems thinking is a big idea - the idea that you really can understand and tame the complexity of the real world. This complexity cannot be wished away, but if you look at the world in the right way, and have confidence to embrace complexity rather than being cowed by it, it can indeed be tamed.
 
p.1 The essence of systems thinking is that the complexity of the real world can best be tamed by seeing things in the round [JLJ - to be viewed from all sides], as a whole... The prize you get from doing this is better, more robust, and wiser decisions. Decisions that are better because they have been taken by considering the problem in the round, in all its complexity; decisions that are more robust because they have been taken in the full understanding of their consequences, so that you will not be surprised by unforeseen circumstances; decisions that are wiser, because they stand the toughest test there is, the test of time.
 
p.3 The study of systems is therefore the study of the connectedness between those systems' component parts...
If you wish to understand a system, and so be in a position to predict its behavior, it is necessary to study the system as a whole. Cutting it up into bits for study is likely to destroy the system's connectedness, and hence the system itself.
If you wish to influence or control the behavior of a system, you must act on the system as a whole. Tweaking it in one place in the hope that nothing will happen in another is doomed to failure - that's what connectedness is all about.
 
p.3 Far from being an academic, ivory-tower activity, systems thinking is profoundly practical and pragmatic, and can apply to all aspects of business and organized life. [JLJ - perhaps even to game theory.]
 
p.7 Much of this book is about how you can use causal loop diagrams to describe a complex system, truly capturing its essence clearly and succinctly, so providing a platform for discussion, communication, and policy formulation.
 
p.7 Systems thinking can help you tame the complexity of real-world problems by providing a structured way of balancing a broad, complete view with the selection of the right level of detail... System dynamics modeling is a computer modeling technique that allows you to simulate how a complex system, as expressed as a causal loop diagram, is likely to evolve over time. This provides you with a "laboratory of the future," so that you can test the likely consequences of actions, decisions, or policies before you are obligated to commit.
 
p.12 A system is composed of a number of connected entities. If you wish to understand - and therefore be in a position to predict, influence, and ultimately control - the behavior of the system as a whole, can you achieve this solely on the basis of knowledge of the individual entities?
... there is an enormous temptation to answer this question with a "yes,"
 
p.13 if you want to understand a system, and so put yourself in a position to be able to influence its behavior or even control it, you must seek to understand the system as a whole.
 
p.14 Another reason why the "understand the bits" approach does not work when applied to systems is that systems display characteristics that are properties of the system as a whole, and are not characteristics of any of the individual component parts. Since these special properties exist only at the level of the system, no amount of study of the component parts will even identify their existence.
 
p.15 The emergence of a stable dynamic structure is known as self-organization, another important property of many complex systems... it is the connectedness of the component parts of the system with each other, and of the system as a whole with its environment, that is the central reason for order being maintained, and indeed created.
 
p.16 The flow of information within a system is known as feedback
 
p.17 Many biological systems are self-correcting; biologists and psychologists call this "homeostasis." ... These mechanisms are all driven by feedback, in which information concerning the external environment is fed back to our internal physiological processes; they all serve to maintain the self-organization of ourselves as systems.
 
p.47 Using causal loop diagrams helps the group [involved in business decision making] think through the range of potential policies and the likely consequences of the various alternatives.
 
p.47-48 Wisdom is all about identifying all the possible ways and determining the best. In my view, one of them most powerful ways of encouraging that wisdom is to look at complex problems holistically; teasing out how all the parts are mutually interconnected, and representing that complexity in a succinct, meaningful way in a well-constructed causal loop diagram.
 
p.50-51 As outlined in part I, systems thinking provides a suitably broad perspective and causal loop diagrams are a very powerful way of capturing the essence of complex systems. As we have already seen from the diagrams shown so far, causal loop diagrams portray cause-and-effect relationships, but they do so in a way that emphasizes the complete, highly interconnected nature of the problem of interest; they capture the way everything is connected to everything else.
 
p.119 As this example shows, the dynamic behavior of many systems over time can be very complex and quite bewildering to understand.
 
p.203 What are the levers in your business?
Pause for a moment and think through the decisions and actions taken in your business. What are the levers that are pulled or pushed for each of these? What are their names? And what are the current values for the target settings and the actual settings?
 
p.204 What is strategy?
... strategy can be defined in terms of the target settings of all your levers.
  Any business, at any time, has its levers positioned at particular target settings. Strategy formulation is the process by which the senior management team decides how these lever target settings should be reset, if at all. Once these policy decisions are taken, the implementation of the strategy is the execution of all the corresponding actions, so that the actual settings of the levers can come into line with their target settings.
  Strategy is all about resetting levers. Determining where a lever should be set, and then taking the corresponding actions, are - quite literally - the only things a manager can actually do.
 
p.272-273 The job of management, however, is to... take [JLJ - make?] decisions now, in order to influence the future as much as we possibly can to meet our overall goals and objectives. Managing the dynamic behavior of our business and organizational systems is our primary objective... very few of us can envisage how the dynamic behaviors of key variables... are likely to evolve over time, in a highly complex environment... This is where computer-based simulation modeling can really add value, turbo-charging your thinking, because the computer model can act as your "laboratory of the future," enabling you to test the consequences of different policies and decision before you have to commit.
 
p.273 The use of computer models to support systems thinking has its own name, system dynamics.

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