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p.100 Festinger... went to... the University of Iowa, where he worked with
Kurt Lewin... Lewin and his students probably did more than any other group of scientists to mold psychology into an enterprise
concerned with... dynamic processes involving perception, motivation, and cognition... repeatedly demonstrating that it was
possible to work with experimental and theoretical precision on problems of consuming human interest such as decision making,
ambition, tension, level of aspiration, and the like.
p.102 Festinger... was a wildly original and provocative scientist... Working with Festinger was always
fun. He was a great kibitzer, and he loved puzzles, problems, and games... We devised laboratory experiments for studying
phenomena that, until then, no one had conceived of as manipulable or measurable.
p.107 Whatever area he touched, he enriched. He discovered things no one knew before... The psychological
world is a different place because he lived.
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