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Strategy Making of Internal Corporate Ventures: Findings on the Interplay of Content and Process (Burgelman, 1982)

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Robert A. Burgelman

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https://gsbapps.stanford.edu/researchpapers/library/RP666.pdf

p.5 Given the exploratory nature of the study and the objective of generating a descriptive model of as yet incompletely documented phenomena, the strategy for the discovery of "grounded theory," as proposed by Glaser and Strauss, was adopted. This strategy involves "...at first, literally to ignore the literature of theory and fact on the area under study, in order to assure that the emergence of categories will not be contaminated by concepts more suited to different areas" (1967, p. 37).

p.27 Strategic neglect - analogous to what Arrow (1974) has called "salutory neglect" - refers to the observed situation that decision items for which there is no solution readily available are simply not put on the organization's agenda. In new venture situations, the venture manager can easily become overwhelmed by the many problems which compete for his or her attention. A survival reflex of such managers is to attend only to those factors that directly affect the performance criteria on which the venture's survival is critically dependent, that is, those related to growth.

p.29 Strategic neglect... freed up time and energy to accomplish these relatively more important activities.