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Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:
• What is our winning aspiration?
• Where will we play?
• How will we win?
• What capabilities must we have in place to win?
• What management systems are required to support our choices?
The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach - and then making the right choices to support it - makes the difference between just playing the game and actually winning.
JLJ - Case studies and lessons learned. "what matters is winning. Great organizations... choose to win rather than simply play... Winning should be at the heart of any strategy"
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