p.1 Every organization that competes successfully has a business
strategy... whatever form a business strategy takes, if you dig long enough, you'll find it's located at the center
of any thriving organization... some top executives have little respect for formal strategic planning... But none
of them succeeded without something that gave them a sustainable advantage.
p.1 A business strategy is only as good as its assumptions. The first
step in the development of a workable business strategy is to reach some conclusions about the present and the future.
