Intelligence is key to business success. Knowing what you should know is the competitive advantage that you need to make your business win. This means knowing (among other things) what your competitors are doing, how they're doing it, and when they're going to do it. Asking the right questions, knowing where to look, and getting the information you need will result in better strategies, and a winning execution at all times.

 

The guide to this method is T. J. Waters' Hyperformance: Using Competitive Intelligence for Better Strategy and Execution. Formerly with the CIA, Waters has turned his experience collecting and analyzing competitive intelligence into strategies for businesses wanting to stay on the leading edge of their industries. He describes his practical process in an easy-to-follow sequence - from planning (identifying competitive threats and determining the resources needed to counter them), through implementation (creating an organizational strategy), to execution (collecting key information and turning it into bottom-line results). Waters offers extensive case studies on businesses, from start-ups to multinationals, that have successfully used these strategies.

 

Hyperformance is a book for leaders who want to gain and use competitive intelligence to achieve a new and unprecedented level of performance in their organizations.