p.105 the most indispensable need in contemporary rhetoric is for a scheme by which
values can be identified and their implications critically considered.
p.106 I use "logic" here to designate a systematic set of procedures that will
aid in the analysis and assessment of elements of reasoning in rhetorical interactions. The procedures I shall offer
consist of a series of critical questions meant to reveal the role of values in practical reasoning and to provide
a basis on which one can begin to assess them.
p.107 I propose that good reasons be conceived as those elements that provide warrants for accepting
or adhering to the advice fostered by any form of communication that can be considered rhetorical... whatever
is taken as a basis for adopting a rhetorical message is inextricably bound to a value - to a conception of the good.
Needless to say, good reasons are not necessarily effective, persuasive reasons.
p.109 I have said that all serious discourse expresses values.
p.111 a value is valuable not because it is tied to a reason or is expressed by a reasonable
person per se, but because it makes a pragmatic difference in one's life and in one's
community.
p.137 Rationality is grounded in the narrative structure of life and the natural capacity people have to
recognize coherence and fidelity in the stories they experience and tell one another.