p.7 To identify stimuli properly and to select adequate responses, organizations map their environments
and infer what causal relationships operate in their environment. These maps constitute theories of action which organizations
elaborate and refine as new situations are encountered.
p.7-8 Theories of action... are for organizations what cognitive structures are for individuals. They filter
and interpret signals from the environment and tie stimuli to responses. They are metalevel systems that supervise the identification
of stimuli and the assembling of responses.
