p.7 Creativity is not just for artists... it's for engineers trying to solve a problem...
I will keep stressing the point about creativity being augmented by routine and habit. Get used to it... If it isn't obvious
already, I come down on the side of hard work... Creativity is a habit, and the best creativity is a result of good
work habits.
p.28 When you have selected the environment that works for you, developed the start-up ritual that
impels you forward every day, faced down your fears, and put your distractions in their proper place, you have cleared
the first hurdle. You have begun to prepare to begin.
p.99-100 To generate ideas, I had to move. It's the same if you're a painter:
You can't imagine the work, you can only generate ideas when you put pencil to paper, brush to canvas-when you actually do
something physical.
Here's how I learned to improvise: I played some music in the studio and I started to move.
It sounds obvious, but I wonder how many people, whatever their medium, appreciate the gift of improvisation.
p.101 The Harvard psychologist Stephen Kosslyn says that ideas can be acted upon in four ways. First, you
must generate the idea, usually from memory or experience or activity. Then you have to retain
it-that is, hold it steady in your mind and keep it from disappearing. Then you have to inspect it-study
it and make inferences about it. Finally, you have to be able to transform it-alter it in some way
to suit your higher purposes.
p.101 There are as many ways to scratch for ideas as there are ideas: The most common is reading.
p.103 You cannot stop with one idea. You don't really have a workable idea until you combine two
ideas. It's a simple dynamic.
p.123 The great military strategists from Sun-tzu to Clausewitz have advised that you can plan only so far
into the battle; you have to save lots of room for your adversary's contribution. Let's take a look at some of the problems
that can derail your well-laid plans.
p.134 For one day, be completely contrary, to the point of orneriness and belligerence, with anything
and everything you do. Turn everything upside down.
p.134 When you set up to work, pick a fight with your rituals. Ask yourself why you need
this ritual, what solace and protection does it bring, what state of mind does it create, what good does it produce. Questioning
what's gone unquestioned gets the brain humming... Sometimes the most creative thing you can do in business
is to pick a fight with entrenched systems and hierarchies, if only to get people questioning the wisdom of doing things the
same old way.
p.151 Dancing, perhaps more than any other art form, has an energizing effect on
people.
p.177 The more you know, the better you can imagine.
p.207 Knowing when to stop is almost as critical as knowing how to start.
p.214 It's vital to be able to forget the pain of failure while retaining the lessons from it.
p.217 Constant reminders of the things that worked inhibit us from trying something bold and new.
We lose sight of the fact that we weren't searching for a formula when we first did something great; we were in unexplored
territory, following our instincts and passions wherever they might lead us.
p.222 If you don't have a broad base of skills, you're limiting the number of problems you can solve when
trouble hits.
p.224 I didn't need the perfect solution to every problem, but I did need a workable solution -
a lot of them.
p.228 He stacked everything in his favor.