Boyd’s OODA Loop –

Observe, Orient, Decide and Act.  Thoughtful agility is the essence of strategy in any conflict constrained by time and resources... According to Boyd’s theory, conflict can be seen as a series of time-competitive, Observation-Orientation-Decision-Action (OODA) cycles...

Observation; Orientation; Decision; Action. Boyd’s model of tactical decision-making, provides an elegantly simple framework for creating competitive advantage...

The OODA loop demonstrates that strategy is never static...

Want to out-think and out-execute the competition in the air, on the ground, in combat or in business? Want to test out new ideas, get feedback from your customers, adjust your product accordingly, and launch a new version — before your competition even senses the opportunity? Then learn how to make the OODA loop the centerpiece of your strategy process...